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New and Improving Search Console

What’s New?

The new search console is a cleaned up version of the old search console. Although it provides more information then the old console it is easier to navigate and allows users to find the most important information they need. According to “New Google Search Console design and user interface: here’s what changed and which reports are most useful” Alex Veda says, “more insights into how you can improve your website (both in Google’s eyes and for your human visitors).” This gives them the benefit of being indexed high for google along with having a well put together sight. Being able to efficiently work toward this will only benefit your site in the long wrong.
One of the most insightful choices they made was to allow performance data for 16 months prior which is important and makes it easier for users to see any patterns that may occur throughout certain times of the year. And allows you to see improvements on a bigger level. Another change is that you can track and monitor re crawls on pages that you have fixed issues on. This is important for users of the console to be more productive and be able to track the issues on their site and make sure they are continually performing how they want.

What is missing?

One of the few things that that the new console doesn’t support is that you can only test a sitemap when it is submitted, unlike in the old sitemaps you could test without submitting it.

https://www.foregroundweb.com/google-search-console-redesign/

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How The Search Console Changed

The Old Console

While the old console did not provide as many months of data as the new console, there are some great features that were included. One example is the HTML status report that showed what needed to be fixed in order for Google bots to “crawl” the site more effectively. This allowed for Google to suggest improvements and help fix mistakes made by the user. Additionally, the old console had a feature called the data highlighter tool which allowed users to copy data from similarly coded pages so the user did not have to recode every new page. A third important feature from the old console is the security issues report, this showed how any issues on your site can affect your site showing up in Google Search results.

The New Console

One of the main new features that Google has rolled out in the new console is the search performance report which allows users to see how many clicks, impressions, average ranking, etc. their site has. Also, there is another new feature called index coverage which alerts users when there is an indexing error on their site. In the article, “What The New Google Search Console Means For Search Marketers” by Jayson DeMers, he describes how this feature can help you find the problem faster and fix it immediately. The author also mentions that google gives you diagnostic tools that help you understand why the issue occurred and how to prevent it in the future. Another notable difference in the new search console is the accelerated mobile page status (AMP). With the majority of the world using mobile devices the AMP status gives developers an insight look on how their site is showing up on these devices and what needs to be fixed.

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How I Expect This Class to Increase My Brain Power

What I am expecting gain from this class is a better understanding of how google analytics work. I want to be able to be have enough knowledge about google analytics that I can successfully use it for future business. I know that marketing is huge and is growing and has always been a huge part in running a business. As the internet continues to grow e-commerce is becoming the king of marketing. thats why I want to get better with analytics.

I also am expecting to be able to create and get better at blogging. Blogging is another efficient way to market a product. People read blogs on just about anything. Anytime they need help with a problem they are having or they are looking for something they want or need. So by having a efficient blog you can get whoever is reading to buy into what you are saying.

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The Next Step Of Stairs

MKT 369 sparked my interest when reading the coarse description. Was somewhat never when beginning the class, but by the end was very confident because I learned a lot of information that can be used in a variety of career paths. Figuring out keywords that will spark interest/draw in future or potential consumers was very neat. As well with cpc (Cost Per Click) my team and I were able to figure out location, age, gender, targeting.

Continuing…

Carrying over this information and knowledge I have gained, going deeper into content and information to understand why, what, and how our class can gather information to help ourselves and others. Every excited to see the processes our class makes!

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Expectations and Goals

Last Semester….

Last semester, I took digital marketing and learned new skills to allow myself to prosper in my career. As a marketing major, it is important to keep up with the digital age and learn to use various media platforms. Throughout the course, I learned to utilize Google Analytics and Adwords, as well as become certified on these platforms. Throughout the course, we worked with teams to learn these skills, in order to ultimately create a digital marketing campaign.

This semester….

This semester, I’m enrolled in the second part of digital marketing, MKT. 370 (digital analytics). I expect this course to challenge me as a future marketer and gain more knowledge in digital analytics. My goals include to further my knowledge in the usage of Google Analytics and to become better at using Google Data Studio.

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Some Big Shoes to Fill

Throughout the journey of MKT 370 my hopes and expectations are high. I hope that my skills in GA will be sharpened and that I can efficiently create clear analysis of data. I hope to learn to develop dashboards that will help pull data tell the stories of what audiences are doing on sites, what their journeys are and how to target new and returning audiences.

Learning testing

One of the more interesting topics I hope to dive deeper into is the different tests that can be put into place. I have experienced testing and seen results in a large business setting but didn’t experience the implementation. I am interested as to how they are actually implemented and run.

Bryan Adams you have some big shoes to fill. Good Luck.

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Reflections on Last Semester

I really enjoyed taking Digital Marketing last semester! I felt like it was the first ‘hands on’ experience I had at Nazareth with tools that I will actually use in my career. It got me to think more about the possibility of working in the digital marketing analytics field.

Goals for This Semester

This semester I am hoping to learn more about tracking and analyzing user behavior. I have always been interested in learning about the process behind why people purchase certain items and learning to create content relative to these users based on their preferences. I am also looking forward to diving into the E-Commerce side of things because I could potentially use this information to help my Dad develop his online presence for his business even further!

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Big Expectations

Just last semester I took Digital Marketing and I was able get a good grasp on digital analytics. I learned a lot of things that I will be able to put to use in a future job. I also feel that Digital Marketing analytics will give me 100% more information to take in and learn about.

Digital Marketing (The Old)

Last semester in Digital Marketing I feel that we were able to just touch the surface of analytics and all it has to offer. Whether it was SEO Strategy, SEM or Paid Search, it was all very interesting to learn about. It was very enjoyable to test the waters on an actual business, but the results were definitely not what any of the class had hoped for. I feel that I was able to learn a lot from those failures though. It was then clear what works and what doesn’t.

Digital Marketing Analytics (The New)

It’s my absolute last semester of my college career and I am looking forward to taking Digital Marketing Analytics. I have some very big expectations for this course, as Digital marketing was a great course. I expect to gain even more knowledge about analytics that I can put to great use in a future job as it is coming at a very quick pace. I am expecting to do a lot of hands on work too. I feel that I obtain a lot more information through being able to do it myself. This will also give myself and the class a chance to bounce ideas off one another. I believe that this class will be very open to each others ideas and we will be very open with each other as well. Lastly, I expect to be very successful in this class (hopefully).

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